High-Performing Brands
Building clinics designed for happier patients—and providers.
Explore the stories behind our bold strategies.
I founded Victory Men’s Health after my husband experienced liver failure from an over-the-counter testosterone booster. By giving men access to hormone optimization under a trusted physician's care—delivered in a luxury, concierge-style brand experience—I believed I could break stigmas and change men's lives. I turned this vision into reality, growing Victory Men's Health into a multi-location business and expanding to Victory RX, a private-label supplement line, continually enhancing patient outcomes while driving significant revenue growth.
Today, Victory is the largest men’s health company in St. Louis, with 1,500+ five-star reviews and an 8-figure success story.
Victory Men's Health & Victory RX
Hormone Clinic & Private Label supplements
“It is clear that Victory Health is not just about testing but about empowering individuals with the knowledge they need to lead healthier, happier lives.
I have sincere appreciation and admiration for the exceptional work that they are doing in the realm of progressive and detailed testing around micro-nutrients, food sensitivities, heart health, and overall well-being.”
— Jim Kavanaugh, CEO of World Wide Technology, Client of Victory Men’s Health Executive Testing
Embody Her Health
Wellness clinic
“I attribute a lot of our success to Amy's business model and guidance throughout the process.
She began helping me a year before I opened with formulating a business plan, giving me guidelines on everything related to having employees, giving me a plan for branding and marketing, and assisting with all of the issues that pop up from starting a clinic.”
— Dr. Katie RybaK, Embody Her Health
Embody Her Health provides functional regenerative treatments that enhance patients’ quality of life. I guided a physician couple through the transition from traditional, insurance-based medicine to a thriving cash-pay practice. From branding and marketing to business setup and pricing strategies, I provided comprehensive support to help them build a business grounded in care and longevity.
With a solid foundation and proven strategies, the business achieved profitability within its first year, setting the stage for long-term success.
The Pilates Barre Studio
Fitness Center
“Amy has tenacity to get things done without excuses.
Due to her eye for branding, creating a cutting edge physical space, and her keen business sense, The Pilates Barre Studio was set up as a turn key business. ”
— Stephanie Manning, owner, Owner The Pilates Barre
In 2013, I launched The Pilates Barre Studio in Edwardsville, IL—my first entrepreneurial venture. I built it as a cohesive brand, from thoughtfully designed interiors to strategic marketing. As the first of its kind in the area, it quickly took off, and I successfully sold the business in 2016.
A decade on, the brand continues to thrive, proving the longevity of a strong foundation and an elevated, purpose-driven brand experience.
